The time for this is long past due. The current logo does not make the sort of first impression that it needs to. It’s a good reminder that we should usually stick to our core competencies (i.e. I shouldn’t pretend to be a graphic designer).
I know at least a handful of you are design focused. So, if you want to take a shot at the contest, head on over to the contest page at Logo Tournament and show me what you’ve got.
Update: The contest is over. I want to thank everyone who participated, especially the winner: Anica Soleva.